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Download A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod PDF

By Rushil Ranchod

This ebook presents a very new and clean approach of realizing the ANC, through taking a look at the best way the agency has advertised itself and outfitted up a particular model. the worry here's no longer rather a lot with politics as with exposure, merchandising and propaganda – that's, with options of political persuasion.

In seven chapters we persist with the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a powerful case for disagreeing that advertising has loved a primary value in the ANC for a long time. by using formerly untapped resources, he presents us with vital insights into the method and decision-making strategy of the ANC at serious stages of its life, correct as much as the election crusade of 2009 and the Mangaung conference.

The ebook demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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