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Download Brand Extension. How Sub-Branding can be used to stretch a by Lina Seil PDF

By Lina Seil

Seminar paper from the yr 2016 within the topic enterprise economics - advertising, company verbal exchange, CRM, marketplace learn, Social Media, grade: 2,0, college of technologies Hannover, language: English, summary: the aim of this educational paper is to spot how Sub-Branding can be utilized to stretch a model successfully. Thereby, the essence of the logo Extension could be clarified and particularly Sub-Branding will be categorized and represented. moreover, an outline of the Adidas team is given. additionally, it truly is heavily tested, how Sub-Branding works in perform at the foundation of the logo Adidas.

First of all of the concentration of this educational paper lies at the conceptual basics. This bankruptcy will outline and speak about the phrases model, model administration and model coverage. Secondly, model Extension should be analysed intimately. right here, the kinds of name Extension – that are type Extension and Line Extension – and its possibilities and hazards might be displayed. Then the logo Extension process Sub-Branding – and specifically, its pursuits, standards, in addition to possibilities and dangers – could be defined in detail.

Following this, a case learn of the German sports clothing save Adidas is gifted to demonstrate how model Extension and particularly Sub-Branding paintings in perform. Thereby, this bankruptcy is aimed toward spotting how Sub-Branding can be utilized to increase a model successfully. in the beginning, the corporate Adidas and its model Portfolio should be intro-duced. Afterwards, a more in-depth glance is taken at how Sub-Branding works in perform according to the instance of Adidas utilizing numerous sub-brands. Following that, a serious overview of the company’s model extension process finalizes the bankruptcy. eventually, the information won from this educational paper might be summarized in a con-clusion.

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