Download Television Brandcasting: The Return of the Content-Promotion by Jennifer Gillan PDF

By Jennifer Gillan

Television Brandcasting examines U. S. television’s application as a medium for branded storytelling. It investigates the present and ancient position that tv content material, promoting, and hybrids of the 2 have performed in disseminating model messaging and influencing client decision-making. Juxtaposing the present interval of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each one period new applied sciences unsettled entrenched enterprise versions, an emergent viewing platform threatened to undermine a longtime one, and content material prone anxious over the habit of once-dependable audiences. The anxieties ended in storytelling, promoting, and ads experiments, together with the Disneyland sequence, embedded rock tune movies in Ozzie & Harriet, credits series model integration, Modern Family’s father or mother corporation promoting episodes, moment reveal tasks, and social television experiments. supplying modern and vintage examples from the yank Broadcasting corporation, Disney Channel, ABC family members, and Showtime, along sequence comparable to Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, person chapters concentrate on brandcasting on the point of the tv sequence, community time table, "Blu-ray/DVD/Digital" mixture pack, the promotional brief, the reason campaign, and throughout social media.


In this follow-up to her profitable earlier ebook, Television and New Media: Must-Click TV, Gillan offers important insights into television’s position within the growth of a brand-centric U.S. culture.

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Download Hard Hats, Rednecks, and Macho Men: Class in 1970s American by Derek Nystrom PDF

By Derek Nystrom

all over you glance in Nineteen Seventies American cinema, you discover white working-class males. they create a violent end to Easy Rider, murdering the film's representatives of countercultural alienation and disaffection. They lurk within the Georgia woods of Deliverance, attacking outsiders in a way that inspires the South's contemporary background of racial violence and upheaval. They hang-out the singles nightclubs of Looking for Mr. Goodbar, threatening the film's newly liberated heroine with patriarchal violence. They strut during the disco golf equipment of Saturday evening Fever, dancing to song whose roots in post-Stonewall homosexuality invite ambiguity that the boys ignore.

Hard Hats, Rednecks, and Macho Men argues that the chronic visual appeal of working-class characters in those and different movies of the Nineteen Seventies finds the strong position category performed within the key social and political advancements of the last decade, akin to the decline of the recent Left and counterculture, the re-emergence of the South because the Sunbelt, and the increase of the women's and homosexual liberation pursuits. reading the "youth cult" movie, the neo-Western "southern," and the "new nightlife" movie, Nystrom exhibits how those cinematic renderings of white working-class masculinity really let us know extra concerning the crises dealing with the center classification in the course of the Nineteen Seventies than approximately working-class adventure itself. Hard Hats therefore demonstrates how those representations of the operating type function fantasies a couple of type Other-fantasies that supply imaginary resolutions to middle-class anxieties provoked via the decade's upheavals.

Drawing on examples of iconic movies from the era-Saturday evening Fever, Cruising, 5 effortless Pieces, and Walking Tall, between others-Nystrom offers an incisive, evocative learn of sophistication and American cinema in the course of one of many nation's such a lot tumultuous decades.

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Download Television Criticism by Victoria J. O'Donnell PDF

By Victoria J. O'Donnell

Television feedback, 3rd version by Victoria O'Donnell offers a foundational method of the character of tv feedback. Rhetorical stories, cultural reports, illustration, narrative theories, and postmodernism are brought for better knowing and appreciation of the severe views on tv with in-depth tools of feedback. Illustrated with modern examples, this up-to-date Third variation includes a brand new, broad pattern severe research of the massive Bang thought and displays fresh alterations within the methods tv is considered throughout a number of units and the effect of the net on television.

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Download Black Television Travels: African American Media around the by Timothy Havens PDF

By Timothy Havens

Black tv Travels offers an in depth and insightful view of the roots and routes of the televisual representations of blackness at the transnational media panorama. by way of following the movement of black cultural items and their institutionalized discourses—including lore, flavor cultures, and the a number of tales of black studies that experience and feature no longer made it onto the small screen—Havens complicates discussions of racial illustration and exposes probabilities for extra expansive representations of blackness whereas spotting the constraints of the doubtless liberatory areas created by means of globalization.”
—Bambi Haggins, affiliate Professor of movie and Media reports at Arizona kingdom collage
 
“A significant success that makes very important contributions to the research of race, id, worldwide media, country, and tv creation cultures. Discussions of race and tv are too frequently constricted inside nationwide obstacles, but this outstanding ebook deals a robust, compelling, and completely fresh corrective. learn it, assign it, use it.”
—Jonathan grey, writer of Television leisure, tv reviews, and express offered Separately 
 
Black tv Travels explores the globalization of African American tv and how within which overseas markets, programming ideas, and viewer personal tastes have inspired portrayals of African americans at the small reveal. tv executives were notoriously gradual to acknowledge the capability acclaim for black characters and issues, either at domestic and overseas.  As American tv agents more and more search sales out of the country, their assumptions approximately saleability and viewers perceptions at once impact the worldwide flow of those courses, in addition to their content material. Black tv Travels goals to reclaim the heritage of African American tv circulate with a view to right and counteract this most important lore.
 
Based on interviews with tv executives and programmers from round the realm, in addition to manufacturers within the usa, Havens lines the shift from an period whilst nationwide tv networks usually blocked African American tv from touring in a foreign country to the transnational, post-network period of this present day. whereas globalization has helped to extend variety in African American tv, quite in regard to style, it has additionally led to regulations, reminiscent of within the constrained portrayal of African American ladies in want of attracting younger male demographics throughout racial and nationwide obstacles. Havens underscores the significance of analyzing boardroom politics as a part of racial discourse within the overdue glossy period, while transnational cultural industries like tv are the first resources for dominant representations of blackness.

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Download Writing and Producing Television Drama in Denmark: From The by Eva Novrup Redvall PDF

By Eva Novrup Redvall

delivering exact insights into the writing and creation of tv drama sequence similar to The Killing and Borgen, produced by way of DR, the Danish Broadcasting company, Novrup Redvall explores the inventive collaborations in writers' rooms and 'production motels' via particular case stories of Denmark's public carrier creation culture.

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Download Between The Laughs: Our Greatest Comedians Talk Seriously by Garry Berman PDF

By Garry Berman

notice the present at the back of the guffaws contained in the minds of our best comedians. via their phrases, as they talk about their career, we learn the way they think approximately comedy, and approximately every one other.

The nice comics of Vaudeville, silent video clips, talkies and sound movies, radio, television, and stand-up convey reviews on a number of issues similar to Comedy as artwork, The Vaudevillians, The Silent motion pictures Comedians, The Golden Age of Talkies, The Radio experts, The battle Years and past, the tv Legends, Stand-up Comedians, and Comedians as Actors.

Contributors contain Abbott & Costello, Fred Allen, George Burns, Gracie Allen, Woody Allen, Morey Amsterday, Roscoe “Fatty” Arbuckle, Lucille Ball, Jack Benny, Fanny Brice, Mel Brooks, Jim Carrey, Charlie Chaplin, Ellen DeGeneres, W. C. Fields, Whoopi Goldberg, Oliver Hardy, Buster Keaton, Stan Laurel, Jerry Lewis, The Marx Brothers, Joan Rivers, Hal Roach, Jerry Seinfeld, and Dick Van Dyke, between others.

They have all had a lot to assert in the course of the a long time concerning the artwork of constructing humans snicker. As they attest, their activity isn't all enjoyable and video games. here's an interesting, academic, and thought-provoking number of observations and evaluations by way of mythical comedians and present favorites. while the highlight is off, they take their comedy heavily, they usually proportion their wisdom, jealousies, disasters, and triumphs whilst talking among the laughs.

130 pages, a Bibliography, and an Index. Illustrated.

About the Editor

Garry Berman is a popular culture historian, whose past books comprise better of the Britcoms, We’re Going to determine The Beatles!, and ideal idiot: The lifestyles and profession of Ed Wynn. He lives in New Jersey along with his spouse Karen and their spoiled dogs.

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Download Single Season Sitcoms of the 1980s: A Complete Guide by Bob Leszczak PDF

By Bob Leszczak

because the cable television exploded within the Eighties, delivering audience dozens of channels, an extraordinary variety of sequence have been produced. for each profitable sitcom—The Golden ladies, kinfolk Ties, Newhart—there have been flops comparable to Take Five with George Segal, Annie McGuire with Mary Tyler Moore, One significant Family with Danny Thomas and Life with Lucy starring Lucille Ball, proving star doesn't a success convey make. different short-lived sequence have been springboards for destiny stars, like Day via Day (Julia Louis-Dreyfus), The Duck Factory (Jim Carrey), Raising Miranda (Bryan Cranston) and Square Pegs (Sarah Jessica Parker). This ebook finds many single-season sitcoms of the ’80s, supplying behind-the-scenes tales from forged participants, visitor stars, writers, manufacturers and directors.

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Download Mathematics in Popular Culture: Essays on Appearances in by Jessica K. Sklar,Elizabeth S. Sklar PDF

By Jessica K. Sklar,Elizabeth S. Sklar

arithmetic has maintained a stunning presence in renowned media for over a century. in recent times, the flicks Good Will looking, a gorgeous Mind, and Stand and Deliver, the degree performs Breaking the Code and Proof, the novella Flatland and the highly winning tv crime sequence NUMB3RS all weave arithmetic prominently into their storylines. much less visible yet pivotal references to the topic look within the blockbuster television express Lost, the cult motion picture The Princess Bride, or even Tolstoy’s War and Peace.
during this number of new essays, participants think about the position of math in every thing from motion pictures, baseball, crossword puzzles, fable role-playing video games, and tv exhibits to technology fiction stories, award-winning performs and vintage works of literature. Revealing the wide diversity of intersections among arithmetic and mainstream tradition, this assortment demonstrates that even “mass leisure” could have a hidden depth.

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